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	<title>Ethos Business Law &#187; Services</title>
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		<title>The WRONG Attorney</title>
		<link>http://ethoslaw.com/blog/2010/05/20/the-wrong-attorney/</link>
		<comments>http://ethoslaw.com/blog/2010/05/20/the-wrong-attorney/#comments</comments>
		<pubDate>Thu, 20 May 2010 22:45:10 +0000</pubDate>
		<dc:creator>David Baer</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Professionals]]></category>
		<category><![CDATA[Relationship Building]]></category>
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://ethoslaw.com/blog/?p=444</guid>
		<description><![CDATA[&#8220;One really good attorney essentially takes the place of three outside counsel.&#8221; This view was expressed by the Vice President, Associate General Counsel and Chief Compliance Officer at Best Buy Enterprise Services Inc. in the May 2010 issue of Inside Counsel.  &#8220;Their ability to triage, to understand an issue as it&#8217;s coming in, can save [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;One really good attorney essentially takes the place of three outside counsel.&#8221;</p>
<p>This view was expressed by the Vice President, Associate General Counsel and Chief Compliance Officer at Best Buy Enterprise Services Inc. in the May 2010 issue of Inside Counsel.  &#8220;Their ability to triage, to understand an issue as it&#8217;s coming in, can save me immense amounts of outside counsel fees and in-house resources.&#8221;  But why is this approach reserved only for in-house counsel &#8212; it is not.</p>
<p>Perhaps the distinction is not whether an attorney works in-house or outside, but whether the company has found the right attorney.  Companies must seek out counsel that understand what it is like to live with decisions in a business environment &#8212; not those who just make insulated and unpractical recommendations.  The difference between a really good attorney that can triage issues and solve problems and &#8220;outside counsel&#8221; is not the location of the attorney, but their skill, experience and approach.</p>
<p>The <a href="http://ethoslaw.com/blog/2010/04/19/general-counsel-hotline/" target="_blank">General Counsel Hotline</a> provides a business-centric, proactive tool to allow clients the luxury of in-house counsel at a fraction of the cost.  See how this program can turn three of your outside counsel into one.</p>
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		<title>Thanks for Attending the Webinar</title>
		<link>http://ethoslaw.com/blog/2009/09/04/242/</link>
		<comments>http://ethoslaw.com/blog/2009/09/04/242/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 10:30:12 +0000</pubDate>
		<dc:creator>David Baer</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Corporate Governance]]></category>
		<category><![CDATA[Employer/Employee]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Employee]]></category>
		<category><![CDATA[Proactive]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://ethoslaw.com/blog/2009/09/04/242/</guid>
		<description><![CDATA[Thanks to everyone who attended our webinar last week! There were a lot of good questions asked, and some of the answers to those questions that we didn&#8217;t have time to address will soon be posted here. For those of you who missed the webinar or those that need a re-fresher, here are the slides [...]]]></description>
			<content:encoded><![CDATA[<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI1MjA3MDU5MTUxMCZwdD*xMjUyMDkxNjQxNzQwJnA9MTAxOTEmZD*mbj13b3JkcHJlc3MmZz*xJm89Y2I4MTc5Y2IxMThkNGY1ZGJlNzVkZWM5NTViNDgyMWQmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_1934114" style="width: 425px; text-align: left;">Thanks to everyone who attended our webinar last week! There were a lot of good questions asked, and some of the answers to those questions that we didn&#8217;t have time to address will soon be posted here. For those of you who missed the webinar or those that need a re-fresher, here are the slides from the presentation.</div>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Social Media: Embracing the Opportunities, Averting the Risks" href="http://www.slideshare.net/RussellHerderAgency/social-media-embracing-the-opportunities-averting-the-risks">Social Media: Embracing the Opportunities, Averting the Risks</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="FlashVars" value="gig_lt=1252070591510&amp;gig_pt=1252091641740&amp;gig_g=1&amp;gig_n=wordpress" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rhp089socialmediawebinar-final-090831172619-phpapp01&amp;stripped_title=social-media-embracing-the-opportunities-averting-the-risks" /><param name="flashvars" value="gig_lt=1252070591510&amp;gig_pt=1252091641740&amp;gig_g=1&amp;gig_n=wordpress" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rhp089socialmediawebinar-final-090831172619-phpapp01&amp;stripped_title=social-media-embracing-the-opportunities-averting-the-risks" flashvars="gig_lt=1252070591510&amp;gig_pt=1252091641740&amp;gig_g=1&amp;gig_n=wordpress" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
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		<item>
		<title>The Death of &#8216;Reply All&#8217;</title>
		<link>http://ethoslaw.com/blog/2009/06/05/the-death-of-reply-all/</link>
		<comments>http://ethoslaw.com/blog/2009/06/05/the-death-of-reply-all/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 16:10:11 +0000</pubDate>
		<dc:creator>David Baer</dc:creator>
				<category><![CDATA[Professional]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Professionals]]></category>
		<category><![CDATA[Reply All]]></category>
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://ethoslaw.com/blog/?p=131</guid>
		<description><![CDATA[Email is a powerful tool for business.  However, the ease of using email can also be a curse when mistakes are made.  In my experience, one of the most seemingly innocent, yet problematic tools in email is the &#8216;Reply All&#8217; feature. How many times have you received an email that you probably should not have [...]]]></description>
			<content:encoded><![CDATA[<p>Email is a powerful tool for business.  However, the ease of using email can also be a curse when mistakes are made.  In my experience, one of the most seemingly innocent, yet problematic tools in email is the &#8216;Reply All&#8217; feature.<span id="more-131"></span></p>
<p>How many times have you received an email that you probably should not have seen, only because the sender hit Reply All instead of just Reply.  In my practice, I have seen this time after time and on some occasions, the message sent has been very detrimental to the relationship or the transaction.  For example, while working on a contentious transaction, one of the parties on the other side intended to send an email to his colleague, but instead hit Reply All and broadcast his disgust for the seller to the entire working group.  On another occasion, I saw an email chain where an employee, intending only to reply to certain coworkers, hit Reply All and shared his critical comments on his boss with his boss and the rest of the company.</p>
<p>In addition to all the possible mistakes, how flooded is your in-box with multiple replies from a group email with a message like &#8220;Thanks.&#8221;  These seemingly simple (and unnecessary) responses can bog down an email system and frustrate an email user having to delete endless emails.</p>
<p>I believe that the &#8216;Reply All&#8217; button should be removed from most if not all email devices.  In my opinion, the potential harm outweighs the benefit and I think a little thought going into replying to an email is a good thing.</p>
]]></content:encoded>
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		<item>
		<title>Peanut Butter, Mayonnaise and Girl Scout Cookies</title>
		<link>http://ethoslaw.com/blog/2009/03/09/peanut-butter-mayonnaise-and-girl-scout-cookies/</link>
		<comments>http://ethoslaw.com/blog/2009/03/09/peanut-butter-mayonnaise-and-girl-scout-cookies/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 20:13:14 +0000</pubDate>
		<dc:creator>David Baer</dc:creator>
				<category><![CDATA[Professional]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Professionals]]></category>
		<category><![CDATA[Service Provider]]></category>
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://ethoslaw.com/blog/?p=39</guid>
		<description><![CDATA[What do these three things have in common &#8211; shrinkage.  In recent weeks, there have been many stories about how manufacturers of these products, and many others, are reducing the size or quantity of their products in an effort to hold pricing steady.  This shrinkage ranges by product and category, but I have seen anywhere [...]]]></description>
			<content:encoded><![CDATA[<p>What do these three things have in common &#8211; shrinkage.  In recent weeks, there have been many stories about how manufacturers of these products, and many others, are reducing the size or quantity of their products in an effort to hold pricing steady.  This shrinkage ranges by product and category, but I have seen anywhere from 5% to 14% shrinkage in grocery items alone.  Manufacturers argue that in order to give the customer the product to which they are accustom at the same price, they must reduce the quantity.  But isn&#8217;t this just a sneaky way of raising prices?  Why don&#8217;t companies find a better, more innovative way to competitively deliver product instead of just raising prices or reducing quantity?</p>
<p>So what does this have to do with business and law?  <span id="more-39"></span>I believe that our dollars need to buy more value, not less &#8211; especially in difficult economic times.  Now is the perfect time to examine every dollar you spend and ask whether you are receiving the maximum value from that dollar.  Are your service providers aggressively reducing expenses to lower or maintain pricing?  Are they looking for innovative ways of conducting business that provide you with more value and less cost?  Are they looking for creative win-win strategies to partner with your business?  Most importantly, are they taking the time to understand your business so they can provide their service to you in a way that is most responsive and relevant to your world?</p>
<p>Now is the time to start looking at your service providers the same way you look at peanut butter, mayonnaise and Girl Scout cookies to see if you are experiencing shrinkage or if you are experiencing &#8220;value-added&#8221; service.  If it is not the latter, you should take steps to move to providers that embrace a different way of conducting business that is relevant to your world.</p>
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		<item>
		<title>Before You Sign That Confidentiality Agreement . . .</title>
		<link>http://ethoslaw.com/blog/2009/03/04/before-you-sign-that-confidentiality-agreement/</link>
		<comments>http://ethoslaw.com/blog/2009/03/04/before-you-sign-that-confidentiality-agreement/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 03:51:11 +0000</pubDate>
		<dc:creator>David Baer</dc:creator>
				<category><![CDATA[Agreements]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Confidentiality Agreement]]></category>
		<category><![CDATA[Professionals]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://ethoslaw.com/blog/?p=33</guid>
		<description><![CDATA[Every day business people are confronted with confidentiality agreements.  Although they may seem benign or commonplace, they can have some potentially disastrous consequences if not correctly approached.]]></description>
			<content:encoded><![CDATA[<p>Every day business people are confronted with confidentiality agreements.  Although they may seem benign or commonplace, they can have some potentially disastrous consequences if not correctly approached.  What do they really mean?  When are they appropriate?  What should they include?  What are the potential pitfalls?  This Top 10 List discusses some important considerations every business person should think about when considering a confidentiality agreement.<span id="more-33"></span></p>
<ol>
<li><strong>Mutual v. Non Mutual.</strong> It is important to initially decide whether the duties of confidentiality will apply to both parties (mutual) or only apply to one party (non-mutual).</li>
<li><strong>Explicit Term.</strong> The Confidentiality Agreement should have an explicit term that is reasonable under the facts and circumstances of disclosure.  Be careful for perpetual confidentiality requirements.  Also, think about whether the agreement should expire on a certain date if not executed.</li>
<li><strong>Definition of Confidential Information.</strong> The definition of what is considered “confidential information” is one of the most important parts of the confidentiality agreement.  The recipient usually wants the definition to be as detailed and specific as possible, while the discloser usually wants some flexibility so that information is not inadvertently left out.  Another relevant concern is whether to include a requirement that confidential information must be marked “confidential.”</li>
<li><strong>Exclusions from Confidentiality.</strong> Along with the definition of what IS confidential, the information that IS NOT confidential is quite important.  Typical exclusions include: information the recipient already knew, information learned from a third party, information that becomes publicly known, information disclosed pursuant to applicable law or information that is independently developed.</li>
<li><strong>Obligations of Recipient.</strong> Another vital part of a confidentiality agreement is the obligation that the recipient will not disclose the confidential information it receives.  Typical issues here surround disclosure to employees and/or agents and who is responsible if those parties further disclose the confidential information.</li>
<li><strong>Recipient’s Standard of Care.</strong> The typical standard of care in a confidentiality agreement is that the recipient will treat the confidential information in the same way that it treats its own.  Of course, this is only as good as the recipient’s internal control of its confidential information.  Alternatively, the confidentiality agreement could contain specific provisions regarding the treatment of confidential information.</li>
<li><strong>No License or Representations.</strong> Confidentiality agreements may contain a provision stating that no license (implied or otherwise) is granted to the recipient with respect to the confidential information.  In addition, the confidentiality agreement may include a provision that states that no representations or warranties are made with respect to the confidential information.</li>
<li><strong>Return of Information.</strong> The discloser usually wants to ensure there are adequate provisions for the return or destruction of all confidential information upon request or at the end of the agreement.  Challenging areas include electronic records, especially those stored in a database or in email and the recipient’s desire to keep archival copies pursuant to document retention policies.</li>
<li><strong>Non-Solicitation Provisions.</strong> Sometimes parties will include a non-solicitation or non-competition provision in a confidentiality agreement.  Although all situations are different, confidentiality agreements are typically not the best place for these types of commitments.</li>
<li><strong>Boiler Plate Provisions.</strong> While your eyes might be glazed over by the time you get to this section, there are a few key points usually located here.  First, make sure the correct governing law applies.  Second, the discloser typically wants a provision that allows it to seek injunctive relief upon breach.  Finally, make sure the parties are correct in the preamble as well as the signature blocks.</li>
</ol>
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