Social Media Round Up
By now, you’ve probably read our recent survey and report on corporate social media use. There has been some great discussion around the Web about it, so we thought it would be interesting to round-up a few of our favorite posts and articles and share them here.
Bill Ives, writing on the FastForward Blog, noticed that the top four reasons management choose to participate in social media – to read what customers might be saying about the company, to monitor a competitor’s use of social media, to see what their employees may be sharing, and to check on the background of prospective employees – “were mostly defensive uses.” Ives added,
“…what about engaging in conversation with employees, customers, and the market in general. (Management) also seem to display a lurker mentality. You really need to more fully engage to understand how social media might help the enterprise.”
Ives wasn’t alone in noticing that social media use amongst those surveyed was mostly defensive. Deni Kasrel, writing on The Communications Strategist blog, shared these thoughts,
“…engaging with social media strictly to see what others are doing is akin to having a defense and no offense. You’re not being proactive and are at risk of enabling the competition to succeed at your expense. Plus, if a crisis does occur, isn’t it better to know from experience how the game is played rather than sitting on the sidelines and then trying to figure it out under pressure, on the fly?”
Writing on Marketing Pilgrim, Frank Reed pointed out that while 40 percent of companies technically block their employees from accessing social media while at work, that number will only shrink because,
“…like anything else in the fast paced Internet world that we live in…there is no stopping the progress. It will definitely be a ‘kill or be killed’ environment that all business will play in eventually regarding the online world…so all of you executives in the C-suite go ahead and wring your hands while saying that you get it. Social media won’t allow you to say one thing and then not act on it though.”
Finally, Michael Allison wrote that crafting a social media policy for your company is a great way to further prove your value to the company, and pointed to our best practices list as a great resource and starting point for that endeavor.
Interested in other posts/articles about the topic? Here are a few more to read:
- “Social Media poses huge opportunity and risk for corporate world” Finance and Commerce
- “You have the right to remain silent…and tweetless” Star Tribune
- “Survey: Businesses Lack Social Media Policies” Internet News
If you’ve taken the time to read the study (thank you!), we would love to hear about your biggest takeaway, so leave a comment and share your thoughts.